Baby Sensory Activity Toys

Official notice

18 Sept 2026

Last checked

19 Sept 2026

High riskACCC

An official ACCC notice concerns Baby Sensory Activity Toys. Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth. Published 2026-09-18.

What to do now

Stop using the products immediately and keep it out of reach of children. SHEIN will contact affected consumers by email with a link to confirm disposal of the product. SHEIN will provide a full refund when consumers confirm disposal via the link in the email. Contact SHEIN if you have not received the email or are having difficulties with the email. Contact SHEIN Distribution Australia Pty Ltd Email: aucsteam@shein.com live chat 11:00 am to 8:00 pm AEST.

Recall number

31c2981a-eed7-47c1-9544-fdb7842da039

Official notice

2026-09-18

The hazard

Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth.

How to check if you're affected

Compare the product name and identifiers below with the item you own. Follow the official notice if they match.

Skus

Octopus

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Affected products

Product 1

Infant and toddler developmental toys made of plastic and/or soft silicone. Affected products feature bright colours, textured surfaces, rattling and spinning elements, pull strings and sensory stimulation details. Affected products include the following: Product SKU Octopus and pumpkin shaped rattle toys sl25030112249224548 Face-shaped activity toy with moving parts sa25062031717100350 sl25030611117852472 sa25042265723765566 Caterpillar rattle toy sa25021348997551413 sa2412204268161013 Bear-themed spiral ball drop toy sl25013088678574868 Silicone teether sticks with pull strings sa2401273102109369 sa2401269612312053 sa2407278781861822 sa2401273102106506

Risk / hazard

Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth.

Where it was sold

The source does not list specific retailers. See the official notice for where affected products were sold.

Location 1

AU · Australia

Affected area 1

AU · Australia

Company & contacts

Manufacturer

SHEIN Distribution Australia Pty Ltd

Phone

Not provided

Brand: Shein Distribution. Contact: SHEIN Distribution Australia Pty Ltd.

Source & status

Source

Tier

official

Category

KIDS

Classification

Learning and activity toys

App estimate

high

Recall details

Recall number

31c2981a-eed7-47c1-9544-fdb7842da039

Classification

Learning and activity toys

Source tier

official

Documents, notices & source

See the official notice and source documents for full details.

View full official notice
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