An official ACCC notice concerns Baby Sensory Activity Toys. Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth. Published 2026-09-18.
What to do now
Stop using the products immediately and keep it out of reach of children. SHEIN will contact affected consumers by email with a link to confirm disposal of the product. SHEIN will provide a full refund when consumers confirm disposal via the link in the email. Contact SHEIN if you have not received the email or are having difficulties with the email. Contact SHEIN Distribution Australia Pty Ltd Email: aucsteam@shein.com live chat 11:00 am to 8:00 pm AEST.
Recall number
31c2981a-eed7-47c1-9544-fdb7842da039
Official notice
2026-09-18
The hazard
The hazard
Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth.
How to check if you're affected
How to check if you're affected
Compare the product name and identifiers below with the item you own. Follow the official notice if they match.
Skus
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Turn on recall alertsAffected products
Affected products
Product 1
Risk / hazard
Where it was sold
Where it was sold
The source does not list specific retailers. See the official notice for where affected products were sold.
Location 1
Affected area 1
Company & contacts
Company & contacts
Brand: Shein Distribution. Contact: SHEIN Distribution Australia Pty Ltd.
Source & status
Source & status
Recall details
Recall details
Recall number
Classification
Source tier
Documents, notices & source
See the official notice and source documents for full details.
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